SDLC 3.0: Beyond a Tacit Understanding of Agile 

wins Dr. Dobbs Jolt Productivity Award

For immediate release:    

Ottawa, Canada; 

We are pleased to announce that "SDLC 3.0: Beyond a Tacit Understanding of Agile by Mark Kennaley has been awarded the prestigious Jolt Productivity Award by Dr. Dobbs and Information Week magazine.  This award has been given out for the past 20 years "in recognition of the most innovative, trend-making, ahead-of-the-curve product", in this case the books category.  Commenting on this award, Mark Kennaley, President and Principal Consultant at Fourth Medium had this to say: "Receiving such industry recognition suggests that the time has come to abandon named methods in favor of a hybrid practice based approach, one as described in detail in the book.  Oversimplified recipes have run their course as fads often do.  For what is inherently a complex undertaking with software engineering, a stronger basis is required to improve software development results, and this basis is systems and complexity theory.  Additionally, Agile and other modern software engineering experiences need to be leveraged in a contextually sensitive manner if capability improvement is to be successful."  He went on to say "when it comes to context, while this first of two books describes in a concrete manner how to integrate practices into the broader enterprise, and why these practices work based on sound management science, the overwhelming complexity related to change relates to people, with culture being the number one determinant for success."   

For more information, contact us at info@fourth-medium.com .

About Fourth Medium Consulting Inc.

Fourth Medium Consulting Inc. is an IT Management Consultancy focused on applying Lean principles and practices to IT organizational transformation.  Our primary focus is the application of Lean IT Engineering to enable delivery of more value for less, and to address known problems of scalability with older Agile approaches.  This is enacted through recent innovations in collaborative software engineering infrastructure termed Application Lifecycle Management, with examples being technologies like IBM Rational Team Concert and the Jazz Platform.