Fourth Medium Consulting launches blog to advance SDLC 3.0 and the evolution of the Agile movement

For immediate release:    

Ottawa, Canada; Los Angeles California;

Fourth Medium Consulting today announces the launch of a blog for advancing the next generation of modern software engineering.  Topics include Lean IT Engineering, Lean ITIL, Lean CMMI, Lean TOGAF, Lean-Agile-Unified Process Integration and Lean Process Enactment/ALM.  According to Mark Kennaley, President and Principal Consultant at Fourth Medium, "the time has come to accelerate the advancement of the application of proven patterns of work to enhance delivery results.  The benefits of the Agile counter-culture are in need of re-invigoration through solid engineering-based introspection.  The movement beyond a tacit understanding of what makes Agile work is required to scale the benefits of agility to enterprise-scale."  According to Kennaley, "SDLC 3.0 represents a value-stream focused effort to integrate all prior experience in practices that yield results, especially those surrounding Lean Thinking.  Rather than simply attribute Lean to manufacturing, something that is inherently in conflict with the nature of software engineering, focus must surround topics such as Real Options, Concurrent Set-based Engineering, Product-line Practices and Acquisition-orientation.  This should be in concert with the fundamental Lean pillars of JIT, Jidoka and the formation of a Kaizen culture."

For more information, contact us at info@fourth-medium.com .

About Fourth Medium Consulting Inc.

Fourth Medium Consulting Inc. is an IT Management Consultancy focused on applying Lean principles and practices to IT organizational transformation.  Our primary focus is the application of Lean IT Engineering to enable delivery of more value for less, and to address known problems of scalability with older Agile approaches.  This is enacted through recent innovations in collaborative software engineering infrastructure termed Application Lifecycle Management, with examples being technologies like IBM Rational Team Concert and the Jazz Platform.